December 1, 2022

In the 70s, market researchers believed that people saw between 500 to 1600 ads a day. Fast forward 50 years and that estimate is now up to 6,000 to 10,000 ads per day! 

So, how do you get your brand to stick out in meaningful and genuine ways amongst the sea of advertising? Enter, company swag! Swag promotes brand identity and raises company awareness in natural ways. 

This post will walk you through a handful of ways to use swag to your advantage. Keep reading for creative ways to incorporate promotional merchandise in your brand awareness efforts. 

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1. Pop-Ups

Imagine a cute booth at a trendy downtown farmers market. Picture a neat set-up at the next local food truck round-up or business convention. If you saw a stand like that giving out quality swag, you’d go over to investigate, wouldn’t you? 

A key to business success is getting people talking about your business. Branded items are tangible reminders of your products or services and will get people interested in what you have to offer. 

2. Influencers and Brand Ambassadors

Using influencers and brand ambassadors is a “you scratch my back, I’ll scratch yours” situation. Sending an influencer swag and a discount code for their followers gives your brand a larger audience. The influencer gets cool new products and traffic from your current customers. 

The more people can see your logo and your products in action, the more likely they’ll be to seek it out. 

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People like getting free stuff. People like winning things. Combine those two things and you’ve got yourself a company swag giveaway! 

Giveaways on social media are a great way to reach more people. Conditions for entering the giveaway can be tagging a friend or sharing the post to their own feeds. In essence, those entering the giveaway are doing your marketing for you. 

An essential key to giveaway contests is transparency in picking winners and distributing items. Once you’ve sent your items, you can encourage winners to post about the swag they received. Bonus brand awareness! 

4. On-Boarding and Employee Appreciation

Company swag isn’t just for potential customers, it’s for employees as well. Loading up new employees with swag when they onboard make employees feel welcomed and comfortable. Using swag to express appreciation makes current employees feel seen and valued. 

A company swag store like Axomo stores makes it easier to shower your employees with swag. Axomo has employee rewards programs you can participate in. The programs automate the process of rewarding employees and reduce the work of you having to manage it. 

Let Company Swag Boost Your Brand 

If you’re trying to boost brand awareness, utilize company swag as a tool for growth. High-quality, helpful, and identifiable swag increases reach, engagement, and interest. These are just a few ideas to take advantage of swag; take them and make them your own! 

If you’re looking for more creative ideas for your business, read through other posts on our blog today!